Digital Journalism Strategies on TikTok

The MAKE IT NEW(S) project is an international and interdisciplinary research collective led by Daniel Klug (Carnegie Mellon University, USA) and Ulla Autenrieth (University of Applied Sciences of the Grisons, Switzerland).

The project focuses on identifying, evaluating, and analyzing the relation of

in short-form videos on TikTok.

Digital journalism is becoming increasingly audiovisual and tailored to younger audiences and social media contexts. TikTok is currently the predominant social media platform and the main digital outlet for younger audiences to look for information.


In the MAKE IT NEW(S) research project, we aim to . . .

. . . monitor the presence and activity of news providers (legacy, digital first, televisual) on TikTok

. . . analyze the type of content news providers post and share on TikTok

. . . identify how news information is being adapted to TikTok’s platform characteristics

. . . evaluate which journalistic strategies are being developed by news providers and journalists

. . . understand how TikTok is integrated into news providers' and journalists' social media portfolios.


We are looking for

to collaborate with us on . . .


. . . best practices for journalism on TikTok

. . . branding strategies and information management on TikTok

. . . news content creation in the context of virality and trends.

Contact us:

We have created a  worldwide database with 1,300+ TikTok accounts of news providers (print, digital, TV) and journalists.

The database is free to use and will be frequently updated.

Access the database:

Cite the database:
Klug, D., & Autenrieth, U. (2022). Worldwide List of News Provider
Accounts on TikTok. OSF. 

Know an account that is not in the database? Let us know!


Klug, Daniel & Autenrieth, Ulla (2022). Struggle for Strategy. Presence, Practices, and Communicative Strategies of Legacy News Providers on TikTok. 12th International Conference on Social Media & Society. virtual. July 18–20, 2022.

Autenrieth, Ulla; Fehlmann, Fiona; Künzler, Matthias (2022). Neue Plattformen–neue Bedürfnisse-neue audiovisuelle Inhalte?: Herausforderungen für den Service public im Umgang mit jungen Zielgruppen. Jahrestagung der Schweizerischen Gesellschaft für Kommunikations-und Medienwissenschaft (SGKM-SACM): The Visual and Audiovisual Turn in the Age of Screen Media, Zürich, April 21–22, 2022.

Autenrieth, Ulla & Klug, Daniel (2021). 15 Seconds of What? Legacy Nachrichtenanbieter und die audiovisuelle Umsetzung ihrer Inhalte auf TikTok. 20. Jahrestagung der DGPuK Fachgruppe für Visuelle Kommunikation, Trier, Germany, November 25–27, 2021.

Autenrieth, Ulla; Künzler, Matthia, Fehlmann, Fiona (2021). ‘Shoulda, Coulda, Woulda’: Young Swiss audiences’ attitudes, expectations and evaluations of audiovisual news and information content and the implications for public service television. Critical Studies in Television: The International Journal of Television Studies, Vol. 16(2) 110–125 [PDF].

Autenrieth, Ulla; Fehlmann, Fiona; Künzler, Matthias (2021). Caught in between : the struggle of public service media between old norms and new competitors. 8th European Communication Conference (ECC) "Communication and Trust", Braga, Portugal, online, September 6–9, 2021.

Autenrieth, Ulla; Fehlmann, Fiona; Künzler, Matthias (2021). Nur hinterher oder vorneweg?: Plattformstrategien öffentlicher Medien im Spannungsfeld von Adaption und Innovation. Dreiländertagung für Kommunikationswissenschaft (DACH 21), #Kommunikation #(R)Evolution: Zum Wandel der Kommunikation in der digitalen Gesellschaft, online, April 7–9, 2021.

Klug, Daniel (2020). “Jump in and be Part of the Fun”. How News Providers Use and Adapt to TikTok. Midwestern Popular Culture Association/American Culture Association (MPCA/ACA), Minneapolis, USA (virtual), October 1–4, 2020. [PDF].